Nitrex, a Novacap portfolio company and global provider of fully integrated heat-treating solutions and technologies, unveiled its new corporate brand identity this week. This change comes as the company seeks to forge new paths, retool its product portfolio to align it even more closely with customer needs and preferences, and seeks to present a more consistent look and feel across all brands.
Nitrex CEO
“The new brand identity we are sharing with you today,” said Nitrex CEO Jean-François Cloutier, “reflects our evolution as a market leader poised for the future, while reaffirming our tradition of innovation, reliability and quality as well as our customer-focused culture. The new unifying logo will represent the company as a whole, with all its business units.”
The new symbol will be adopted by all the Nitrex business units. The symbol also plays a functional role as the letter “N” in the Nitrex wordmark used by all business units. For now, the names of the legal entities will not change. It is worth noting that different parts of the new logo represent the integration of United Process Controls and Marathon Monitors, as well as G-M Enterprises.
“The new tagline charts a bold course for Nitrex,” Cloutier added. “It underscores our commitment to science and technology. By harnessing the latest advances, we will be able to reinvent the methods of strengthening metals and applications, to the greater benefit of our customers. This marks the beginning of a new chapter for Nitrex and its affiliated companies, and we’re very excited to finally share it with you.”
Listen to a Heat Treat Radio interview with Jean-François Cloutier here: https://www.heattreattoday.com/heat-treat-radio/heat-treat-radio-jean-francois-cloutier-nitrex-ceo/
