CEO
Aalberts surface technologies
Photo credit: LinkedIn
A global provider of specialized thermal processing, surface treatment, and material coating solutions, announced in March 2022 that its U.S.-based businesses will be rebranding.
The U.S-based businesses included in this phase of Aalberts surface technologies' rebranding initiative include Aalberts Surface Treatment, Precision Plating Company, Roy Metal Finishing, Ushers Machine and Tool, Accurate Brazing, Ionic Technologies, Applied Process, and Premier Thermal.
Rebranding activities began in early 2022 and will continue through 2023. The activities will include changes to building signs, email addresses, websites, invoices, shipping documents, etc. Communication with stakeholders is underway, including any required documentation updates.
"The teams at our U.S. based businesses," commented says Oliver Jaeger, CEO of Aalberts surface technologies, "are well aligned with 'the Aalberts way' and will do an outstanding job of representing the . . . brand."
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