Audience - Building And Maintaining Great Customers and Prospects
Simply stated, our target audience is manufacturers with in-house heat treat departments. While our great content appeals to ANY manufacturer with an interest in heat treat, we specifically target manufacturers with in-house heat treat departments in aerospace, automotive, medical, and energy, as well as general manufacturing.
Geography
Heat Treat Today focuses on the North American market. We'd like to say that cover Canada, Mexico, and the United States equally, but the bulks of our audience – your customers and prospects – is located in the US. While we do have exposure in Mexico, the fact that we are an English-speaking publication limits our reach into Mexico. Canadians understand most of our US English!
Target Job Titles
Inside each company, we reach the person who makes heat treat decisions - which products to buy, which equipment to replace our upgrade, which supplies to restock. Depending on the size of the company, that title may vary everywhere from furnace operator to president & CEO.
Here are some of the titles we target:
- Heat treat engineer
- Heat treat manager
- Heat treat supervisor
- Heat treat specialist
- Metallurgical engineer
- Metallurgist
- Quality lab manager
- Process engineer
- Plant engineer
- President
- VP Operations
- Plant operations
- And many more
