Heat Treat Today publishes eight print magazines a year, and included in each is a letter from the publisher, Doug Glenn. This letter first appeared in the November 2024 People of Vacuum print edition.
Feel free to contact Doug at doug@heattreattoday.com if you have a question or comment.
Don’t try and weave a common thread between the four items below; there really isn’t one.
Act of Kindness in the Vacuum Industry
One of North America’s leading vacuum heat treat-related companies lost one of its key leaders to a battle with cancer recently. My wife and I were fortunate to attend a very Christ-centered funeral service which, in its own way, was encouraging even as it recognized the pain and sting of death. One of the most touching and thoughtful things happened when my wife and I came to the front of the viewing line to extend our condolences to family members. The father of the deceased pulled us aside and showed us a beautiful bouquet of flowers sent by a competitor. In my eyes, this was a classy and thoughtful gesture, and it was deeply appreciated by the family. It just goes to show that North American heat treating is a rare industry full of kind and thoughtful people. Kudos to the competitor for their thoughtfulness.
Signs that Our Industry Is “Younging Up”
Over the past several weeks, I have been more and more impressed with how the North American heat treat industry is attracting and maintaining excellent young talent. If you read any of the content we put out in September, you’ll know that we honored another 40 young individuals who are rising leaders in the North American heat treat market. In fact, we’ve honored 240 such individuals since 2018. Many of these recipients continue to contribute to the industry in significant ways.
I also had the pleasure of attending the Industrial Heating Equipment Association’s (IHEA) annual Combustion Seminar and Safety Seminar. The number of young people taking these two courses this year was very impressive. Well over half of the attendees were easily under the age of 40 with a large number appearing to be in their 20s or 30s.
Thanks for Rating Us Highly
Results from a recent industry study proved to be very positive for Heat Treat Today, The study focused on heat treat media brands in the North American market and Heat Treat Today ranked #1 in all categories. Our team was humbled and thankful to all of our readers for the faith you put in us to bring you the latest and most helpful technical and news content. We believe people are happier and make better decisions when they are well informed. If you’re a supplier to the industry and are looking to reach end-users of heat treat equipment, especially manufacturers who have their own in-house heat treat operations, please know that we’d be honored to help. To all of our readers, viewers, and listeners, thanks for ranking us so highly. We appreciate your faith in us.
Print Is the Most Preferred Media
Pubisher
Heat Treat Today
Somewhat counterintuitively, the above media study revealed that respondents vastly preferred the print version of a magazine over a) the digital edition of the magazine, b) websites, c) e-newsletters, d) podcasts, and e) social media — in that order. The survey was sent out by email, so it was not skewed by sending it only to those who currently receive print copies. The survey was sent to a mixture of print magazine recipients, website visitors, e-newsletter recipients, and podcast listeners and STILL a preference for a copy of the print magazine far outpaced all the other options — across ALL recipients regardless of age. Interesting results which might help inform your future marketing plans if you’re a supplier to this industry.
Contact Doug Glenn at doug@heattreattoday.com.
