Scunthorpe United’s new state-of-the-art stadium will be built using homemade steel after the Iron forged a new partnership with British Steel.
The agreement will also see British Steel’s new brand appear on the League One club’s kit for the 2016-2017 season.
British Steel’s Commercial Director Peter Hogg said: “We’re delighted steel made in Scunthorpe will be used in The Iron’s new stadium. It promises to be one of the finest grounds in the Football League and it makes perfect sense that we join forces on this project.
“Scunthorpe steel has already been used in many top class sporting venues, including the Olympic Stadium that West Ham United are moving into and Manchester City’s Etihad Stadium. And while we are a global company, support from the communities we operate in is crucial – so this is a huge show of confidence in British Steel and the quality of steel we produce.”
Peter Hogg said: “British Steel’s core values are pride, passion and performance – values I know we share with Scunthorpe United
The agreement between British Steel and Scunthorpe United will also see the two organisations work together on a series of community projects, with a particular focus on schools, education and training.
Scunthorpe United chairman Peter Swann said: “British Steel and Scunthorpe United are both at the heart of the community and we are proud to be working together.
“Everyone in the town was delighted when British Steel was launched on June 1 as we all know how vital the business is to our local economy. Thousands of our supporters either work at British Steel, have done so in the past or have friends and relatives with close links to the industry so it is only right that we should support an organisation that means so much to this area.
“However, our decision to use British Steel from Scunthorpe in our new stadium is not based on sentiment alone. British Steel has a global reputation for producing the highest quality steel and you can find it in some of the most famous buildings and stadiums in the world. We want the best for our club, and that’s what British Steel provides.”
The steel for the new stadium will be made in Scunthorpe and rolled at British Steel’s Teesside Beam Mill.
Scunthorpe Site Multi-Union Chairman Paul McBean said: “Together British Steel and Scunthorpe United will make a great team. I’m sure that the many Scunthorpe United fans who work at British Steel in Scunthorpe will be delighted to know that when they cheer the Iron on in their new stadium, they will do so proud in the knowledge that they helped build it.”
Scunthorpe United’s new 12,000 seat stadium is being built as part of the Lincolnshire Lakes housing development to the west of the town.